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Thursday, May 14, 2015

7 WAYS TO MAXIMIZE YOUR DISTRIBUTION - by Peter Broderick

Some interesting facts and ideas here on distribution strategy. These four plans of attack in particular:

  • Core over general audiences
  • Conferences over film festivals
  • Partnerships over distribution deals
  • Direct over third party sales

How did AGE OF CHAMPIONS succeed where countless other documentaries have failed? The film has been seen by more than 3 million viewers and has grossed over $1.2 million dollars.

Produced by Keith Ochwat and directed Christopher Rufo, AGE OF CHAMPIONS chronicles athletes who “sprint, leap, and swim for gold at the National Senior Olympics.” The film’s main characters range from 63 to 100 years old.

AGE OF CHAMPIONS premiered at Silver Docs to standing ovations in 2011. The filmmakers developed and began testing their distribution strategy in 2012 and did their major rollout in 2013. This featured a 20 state theatrical tour underwritten by AARP, which generated substantial press coverage, including appearances on NPR, CNN, and ABC.

To read full article:

http://paradigmconsulting.fanbridge.com/campaigns/show.php?id=1174468&sid=186551875