Coherent ramblings on the art of indie filmmaking, with frequent rumbas into slices of life; both whole grain and white.
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Monday, January 19, 2015
low-cost digital marketing techniques
History Buff, Buy Our Movie: Indie Film Team Tries the Direct Approach
Brutally direct digital sales techniques are standard stuff for e-commerce marketers offering credit cards, resort vacations, shoes or even books that match your presumed tastes or mood of the moment. But movie marketers have been slower to adopt contemporary online equivalents to the classic foot-in-the-door hard sell. Too slow, by the thinking of Joe Ricketts and his colleagues at his American Film Company.
Mr. Ricketts is an entrepreneur who learned a few things about salesmanship while building the TD Ameritrade online discount brokerage firm, of which he was chief executive. Now he has pointed the indie movie studio he founded toward an experiment in the use of low-cost digital marketing techniques to sell “Against the Sun.” The film is directed by Brian Falk, and it includes Tom Felton — Draco Malfoy in the “Harry Potter” series — among its stars.